Most clipping work comes by word of mouth. A trainer or barn manager passes your name along, and the owner looks you up before they ever text you. A good website answers their first questions for you: do you come out this far, what does a hunter clip cost, and do you have room before the first show.
This guide covers what to put on the site, in about the order owners look for it, and how to get it live with Western Web Co. (WWC). The examples come from Ridgecrest Body Clipping, a demo our team built from the Ridgecrest design. You can watch an owner book a clip on it on Websites for equine body clippers.
The checklist
0 of 12 on your site
Your ticks stay in this browser, so you can come back to the list.
Should a body clipper post prices online?
Short answer
Yes. Most owners want to know what a clip costs before they reach out. List each clip with a price per horse, and say what changes the price, like a very thick coat, a big horse, or one that shows up muddy.
List each clip the way owners ask for it, with a line on what it covers: “Hunter clip: everything but the legs and a saddle patch.” Owners who aren’t sure which clip they need can read Which body clip is right for my horse?
Then name the extras you price separately, like touch-ups, heads and legs on a partial clip, or a travel fee.
On the design: Ridgecrest’s pricing page shows a trace clip at $120, blanket $150, hunter $185 and full $225, each per horse. They’re placeholders for your own prices.
With WWC: When your prices change for the season, click the price on your site and type the new one.
How do I show the area I cover?
Short answer
Name the towns or counties you drive to, and any travel fee. Owners outside your area save themselves a call, and the ones inside know they can book.
If you group barns by day, say so: “North county on Tuesdays.” If a barn has several horses to clip, say whether you’ll give them a day of their own.
Should I say whether I’m taking new clients?
Short answer
Yes, especially in the fall. When your clipping season fills up, say so on the site, and say when you’ll have room again.
A line like “Booking new clients for January” saves you a dozen texts. When you open up again, change one line.
What should owners have ready on clip day?
Short answer
A clean, completely dry horse, a dry spot with power out of the wind and rain, and a blanket that fits for after the clip. Put it on your site, and owners show up ready.
- A clean, dry horse. A dirty coat dulls your blades and slows the clip.
- A dry spot with power, out of the weather.
- A blanket for after. A freshly clipped horse has lost his winter coat.
- Anything you should know, like sensitive spots or a horse that’s never been clipped.
On the design: Ridgecrest walks owners through clipping day on its home page: the arrival window, a clean, dry horse, the clip report and the next clip.
How should I talk about nervous or first-time horses?
Short answer
Plainly. Say how you work with a horse that’s never been clipped, how much time you’ll give it, and when you’d ask the owner to talk to their vet first. Owners of a nervous horse are looking for exactly that.
Don’t promise every horse will stand quietly. Say what you do when one won’t, and what it costs if a clip takes two visits, so nobody’s surprised on the day.
Can owners book a clip online?
Short answer
Yes. Make each clip bookable with its own length, set the days you take bookings, and leave time between barns for the drive. Owners pick a clip and a time and send their details.
If you’d rather check the barn and the horse before you confirm, turn on approval. The request comes in as pending, and nothing is confirmed until you say so.
Ask for what you need in the booking notes: the barn address, how many horses, and which clip they want.
With WWC: Each clip is a bookable service with its own length and price, with approval on or off. Set the days and hours you take bookings and a minimum time between appointments for drive time. Owners book from your website without making an account.
What photos should a body clipping website have?
Short answer
Before and after photos of your own clips. Matching shots from the same side, taken when you arrive and when you finish, show your work better than anything you can write. Skip stock photos.
Take them in good light with the whole horse in the frame, from the same spot both times. Ask the owner before you post their horse, and leave the barn name out if they’d rather.
Next to the photos, add what owners use to size up a clipper they’ve never met: how long you’ve been clipping, the kinds of horses you clip, and the clips you’re known for.
With WWC: Click any photo on your site to upload your own, then resize and crop it to fit.
Should I send owners something after the clip?
Short answer
Yes. A short report with the clip, before and after photos, any notes on the skin and coat, and when the next clip is due shows the owner what they paid for and brings them back.
Owners share good before and after photos with friends at the barn. A report with your name and logo on it makes that easy. See What should a body clipping app include?
With WWC: The free <a href="/equine-body-clipping-app">WWC Body Clipping App</a> sends the clip, your before and after photos side by side, where you clipped, aftercare and the next clip, with your logo on it.
How do owners pay a body clipper online?
Short answer
Take payment when they book, or send a payment link when you finish. The owner pays on their phone, and you’re not waiting on a check in the mail.
A link works well for barn calls where the owner isn’t standing there. List the work on it, like a hunter clip and a travel fee, so they see what they’re paying for.
With WWC: Create a quick invoice, copy the payment link and text it. The payment shows on that client’s record. WWC adds no transaction fee; the payment provider’s own fees apply.
How do I get a body clipping website live with WWC?
Short answer
Start your free trial, then pick a pre-built design or a blank page and click anything to make it yours. Or click “Have WWC build it,” and our team builds it with you for free.
- Start your free trial. A credit card is required. If our team is building your site, we keep you on the free trial until it launches.
- Pick how to build it. Start from a pre-built design or a blank page. Or click “Have WWC build it.” It’s one click, because your business name and contact info are already on your account.
- Make it yours. Click any word, price or photo to change it. Put in your clips, prices and the area you cover.
- Set up booking. Add each clip as a bookable service, with approval on if you want to check first.
- Check it on your phone. The editor has a phone view, so you see each page the way owners will.
- Publish. After the first publish, every save goes live right away.
- Add your own address if you want one. Every site gets a free westernwebco.com address. A .com through WWC is $11.62 a year, the registrar’s price with no markup1.
How much does a body clipping website cost?
Short answer
With WWC, it’s $39.99/month. One price for everyone. That covers the website, hosting, booking, digital forms, online payments, security and real support, and our team will build the site for free.
The Body Clipping App is included at no extra cost. Your own .com through WWC is $11.62 a year at cost1.
Questions body clippers ask
Do I need a website if my clients already text me?
Texting works for clients who have your number. A website is for the ones who don’t yet: owners who heard your name at the barn and want to know your area, your prices and whether you have room before they reach out.
Can new clients fill out a form before the first clip?
Yes. With WWC you can send a new-client form as a link, so the owner fills in their horse and barn details on their phone before you show up. If you also use a release, they can e-sign it the same way. E-signed agreements are common; ask your attorney what your state requires.
Do I need my own domain?
No. Every WWC website gets a free westernwebco.com address. If you want your own .com, it’s $11.62 a year through WWC, with no markup.
Does WWC take a cut of my payments?
No. WWC adds no transaction fee. You pay your payment provider’s own fees and nothing more.
Can I change my prices or area myself?
Yes. Click the text on your site and type. After your first publish, every save goes live right away.
Written by the Western Web Co. team. We’re family owned and build WWC in Cave Creek, Arizona.