We’ll build your website for free. If we don’t impress you, you pay nothing.

Bought separatelyBilled monthly, no yearly commitment, like ours

Website builderSquarespace Basic, booking not included¹$25.00/mo

Online bookingCalendly Standard²$12.00/mo

Digital waiversSmartwaiver Basic³$22.00/mo

Per month$59.00

Or GoDaddy’s builder, which takes bookings, plus Smartwaiver: $71.99/mo^{4, 3}

Having it designedGoDaddy, plus a yearly hosting feeFrom $499.99⁶

Per year, on top

Domain renewal (.com)Namecheap or GoDaddy$18.48–$22.99/yr^{9, 10}

vs.

Whole platform

Western Web Co.Billed monthly, no contract

Website and hostingIncluded

Online booking and schedulingIncluded

Digital waivers and documentsIncluded

Online paymentsNo WWC fee

Customer and horse recordsIncluded

Domains at costAt cost

Security and SSLIncluded

Real supportIncluded

Free directory listingFree

Per month$39.99

One price for everyone.

Website design by our teamWith your free trial$0.00

Per year

Domain (.com)At cost, no markup. See domain prices$10.88/yr⁸

Bought-separately prices are each company’s month-to-month price, like ours. Paying a year up front lowers some of them: Wix Core is $29 a month billed yearly and includes booking, payments and a form signature field.⁵ Prices change, and your own mix of tools may cost more or less. Online payments carry the payment provider’s own fees, with WWC too. Domain prices are per year and stay out of the monthly totals. Registry prices can change: Namecheap’s site said .com registry prices rise around November 1, 2026.⁹

1. Squarespace Basic: $25 a month billed monthly ($19 a month billed yearly). Its scheduling, Acuity, is a separate paid subscription. squarespace.com/pricing. Checked October 22, 2026.
2. Calendly Standard: $12 per seat a month billed monthly ($10 billed yearly). The lowest Calendly plan that takes payments. calendly.com/pricing. Checked October 22, 2026.
3. Smartwaiver Basic: $22 a month billed monthly ($210 a year billed yearly), up to 100 signed waivers a month. smartwaiver.com/pricing. Checked October 22, 2026.
4. GoDaddy Website Builder Professional: $49.99 a month billed monthly. Includes appointment bookings and online payments; e-signatures aren’t listed. godaddy.com/websites/website-builder. Checked October 22, 2026.
5. Wix Core: $29 a month billed yearly ($348 up front). Includes scheduling, payments and a Wix Forms signature field. wix.com/plans, support.wix.com/en/article/wix-forms-upgrading-wix-forms. Checked October 22, 2026.
6. GoDaddy Website Design Services: from $499.99 one time, plus an annual hosting fee GoDaddy doesn’t list. godaddy.com/pricing?category=Websites. Checked October 22, 2026.
7. Wix Marketplace web designers: “starting at” prices set by each independent designer, up to $1,800 on the first page of results. wix.com/marketplace/hire/web-design. Checked October 22, 2026.
8. Dynadot .com: $10.88 to register and $10.88 to renew. WWC charges Dynadot’s price with no markup. dynadot.com/domain/com. Checked October 22, 2026.
9. Namecheap .com renewal: $18.48 a year. Namecheap’s site said .com registry prices rise around November 1, 2026. namecheap.com/domains/registration/gtld/com. Checked October 22, 2026.
10. GoDaddy .com: $22.99 a year after the first year. Its $0.01 first year requires a 3-year purchase. godaddy.com/tlds/com-domain. Checked October 22, 2026.