Privacy Policy

1. Who we are

Western Web Co. is a DBA of Acklam Software LLC, an Arizona company ("Western Web Co.," "we," "us"). We make software for horse businesses: websites, online booking, digital waivers and documents, customer and horse records, online payments, and the WWC Directory (together, the "Services").

This policy covers westernwebco.com, the WWC app, the websites we host for our customers, and the WWC Directory. Questions or requests: support@westernwebco.com.

2. Two kinds of information

• Information about our customers and visitors. This is information about the businesses that use WWC, the people who run them, and people who visit our own website. We decide how it is used, and this policy explains how.
• Information our customers keep about their own clients. When a horse business uses WWC, it may store its clients' names, contact details, horses, appointments, signed waivers, documents and payments. The business decides what to collect and how to use it; we store and process it for the business. If you are a client of a horse business that uses WWC, contact that business about your information. We will help them with your request.

3. Information we collect

When you create a WWC account:

• Your name, title, email, phone number and mailing address.
• Your business's name, type, industry, description, email, phone, address and logo.
• Your password, which we store only in a protected (hashed) form. If you sign in with Google, we receive your name, email address and Google account ID from Google.

When you use WWC:

• The content you add: your website text and photos, services, schedules, documents and settings.
• Records you keep about your clients and their horses, as described in Section 2.
• Billing information. Card details are entered on Stripe's own page; we never see or store full card numbers. We receive your subscription status and payment records from Stripe.
• If you buy a domain through us, the registrant contact details the registrar requires (name, organization, email, phone and address).
• Messages you send us, including support requests and requests for us to build your website.
• During your account's first week, which pages of the WWC app you open and when, so we can help new accounts get started.

When your clients use your WWC-powered pages (booking, waivers, forms, payment pages): the information they enter, such as names, contact details, horse names, emergency contacts, parent or guardian details, form answers and signatures, plus files they upload (for example a Coggins or vaccination record). For signed documents, booking confirmations and listing claims we record the device's IP address and browser type with the record, as evidence of who submitted it. Payments are processed by Stripe or Square; we receive the payer's name, email and payment status.

When you visit our website:

• Basic visit information: the page, the site that referred you, and any campaign tags in the link. We store a scrambled (hashed) version of your IP address and browser type with it, not the originals.
• Cookies and similar technologies, described in Section 6 and our Cookie Policy.
• If you use the contact form, what you write and your contact details, with your IP address and browser type.

The WWC Directory:

• We list equine businesses in a public directory. Listing details (business name, contact name, phone, email, website and address) come from public sources, business contact lists we obtain, and businesses themselves.
• We may email listed businesses about their free listing. When we do, we record whether the email was opened and whether its links were clicked.
• If you claim a listing, we record your contact details and the device's IP address and browser type.

Sales calls: if we contact your business by phone, we keep notes of the call.

4. How we use information

• To provide, run and support the Services, including building websites for customers who ask us to.
• To process payments and subscriptions.
• To keep accounts secure, including sign-in codes, fraud prevention and limiting abuse.
• To send service messages: sign-in codes, receipts, booking and form notifications, trial and billing notices. These can't be turned off while you have an account.
• To tell businesses about WWC and their directory listing. Each of these emails has an unsubscribe link.
• To measure and improve our website and advertising (Section 6).
• To comply with the law and enforce our Terms.

5. Who we share information with

We do not sell personal information for money. We share it with service providers that help us run WWC, only as needed for the job they do:

We may also share information when the law requires it, to protect the safety, rights or security of people or of WWC, or as part of a merger, acquisition or sale of assets.

WWC staff can open a customer's account to give support; we record each time and the reason.

6. Analytics and advertising

• Analytics. With your permission, we use Google Analytics on our marketing website to understand how it is used. It stays off unless you turn on analytics cookies.
• Advertising. We use the Meta Pixel on our marketing pages and signup page to learn which of our Facebook and Instagram ads bring visitors to us. When someone creates an account, starts a free trial or makes a first subscription payment, our server tells Meta. It sends a scrambled (hashed) email address and account ID, the IP address and browser, Meta's cookie IDs and the plan price. Meta's use of this information is governed by Meta's own privacy policy.
• Directory and business contacts. We may also send Meta scrambled (hashed) email addresses and phone numbers of equine businesses so we can show them ads about WWC. These come from our directory, including listings we don’t show publicly, and from business contact details we gather from public sources. To opt out, email support@westernwebco.com or ask us to remove your listing.
• Your choice. For visitors in the United States, advertising cookies are on unless you turn them off; for everyone else they are off unless you turn them on. Turn them off at any time in the cookie preferences on our website. If your browser sends a Global Privacy Control signal, we treat it as a request to opt out. When you opt out, we stop sending this information to Meta and delete the advertising data we were holding for you. Under some U.S. state laws, sharing information for advertising this way may count as "sharing" for cross-context behavioral advertising or as "targeted advertising." Opting out as described above is how to say no.
• We never use the Meta Pixel inside signed-in accounts or on the websites our customers publish.

7. How long we keep information

• Your account. We keep your account information while your account is open.
• When you close your account, we cancel your subscription and remove your sign-in details, so nobody can sign in. We keep your business's records (including client records, signed waivers and your website) so they are not lost by mistake, until you ask us to delete them. To have your account and its records deleted permanently, email support@westernwebco.com; we confirm the request and then delete them.
• Signed waivers and documents cannot be edited once signed, and are kept until the account is deleted.
• Advertising data held for Meta is deleted within 30 days, and sooner once it has been used or if you opt out.
• Which app pages a new account opened is deleted 30 days after it was recorded.
• Security records, website visit counts and email history are kept with no set end date. We may delete them sooner.
• Directory listings stay public unless a business asks us to remove or change its listing.

8. Your choices and rights

• Access, correction and deletion: email support@westernwebco.com with "Privacy Request" in the subject. We may need to confirm your identity first, and we respond within 45 days, or sooner where the law requires.
• Cookies: change your choices at any time in the cookie preferences on our website.
• Emails: use the unsubscribe link in any marketing email. Service messages continue while you have an account.
• Directory listing: ask us to update or remove your business's listing.
• We will not treat you differently for using these rights.

9. Security

We use safeguards including protected passwords, optional two-step sign-in, short-lived links for private files, and access controls for our staff. No system is completely secure.

10. Children

WWC is for businesses and is not directed to children under 13. We don't knowingly collect information directly from children under 13. Businesses using WWC may record information about young riders, for example a parent or guardian on a booking; the business is responsible for having permission to do so.

11. Where information is stored

We built WWC for businesses in the United States and store information on U.S. servers. Some service providers in Section 5 may process information in other countries.

12. Changes to this policy

When we make important changes, we update the date at the top, post the new version here, and may tell you by email or in WWC.

13. Contact

Western Web Co. (DBA of Acklam Software LLC)
5133 E Juana Ct
Cave Creek, AZ 85331
support@westernwebco.com