Straightforward pricing
Start with a free directory listing or bring your website, scheduling, documents, customer records, and payments together for $39.99 a month.
WWC Directory
Create or claim your business listing and give horse owners a clear way to find you.
Free listing includes
The complete WWC platform
Every core Western Web Co. product is included. No feature tiers, surprise upgrades, or per-tool subscriptions.
Professional websitesBuild, publish, host, and update your website.
Online schedulingLet customers request times around your availability.
Digital documentsCreate forms, collect signatures, and store records.
Customers and horsesKeep profiles, notes, and connected history together.
Online paymentsCreate charges and send customers to Stripe checkout.
Directory managementManage your claimed listing at no additional charge.
No add-on math
Western Web Co. is designed to replace the patchwork of tools equine professionals are often expected to piece together themselves.
The platform price includes the connected system, hosting, maintenance, security, updates, and support from real people in the United States.
What $39.99 replaces
Bought separately on monthly plans, the same tools run about $59 to $72 a month.1234 Paying a year up front lowers some prices: Wix Core is $29/month billed yearly and includes booking, payments and a form signature field.5
Checked October 22, 2026. Sources
Bought separately
On WWC
$39.99/month. One price for everyone. Paying a year up front lowers some prices: Wix Core is $29/month billed yearly and includes booking, payments and a form signature field.5
Included with the platform
01Your WWC website hosting, server maintenance, platform updates, and optimized assets are included.
02Websites receive SSL security automatically, while private business data remains limited to authorized users.
03Website controls help search engines understand your pages without asking you to become an SEO expert.
04Get help from real people who understand Western Web Co. and the businesses it was built to serve.
Who builds WWC
How we protect it
Security comes with the platform, not as an add-on: 2-step sign-in codes, private waiver links that expire in 5 minutes, and card numbers handled by the payment provider, never by us.
Choose your starting point
You can keep a free directory listing without starting a platform trial. Upgrade only when the complete set of business tools makes sense for you.
| What is included | Free directory | Full platform |
|---|---|---|
| Directory listing | ✓ Included | ✓ Included |
| Professional website | — | ✓ Included |
| Online scheduling | — | ✓ Included |
| Digital documents and signatures | — | ✓ Included |
| Customer and horse records | — | ✓ Included |
| Stripe-connected online payments | — | ✓ Included |
| Price | $0 | $39.99 / month |
Your payments
You pay your payment processor’s standard rate and nothing more. Some “free” apps make their money by taking a cut of every payment.
Before you sign up for an app that says it’s free, ask for its payment rate in writing.
Checked October 22, 2026. Sources
Plain math, not any company’s rate: every 1% on $15,000 a month is $150 a month, $1,800 a year. Your payment processor’s standard rate applies on WWC too.
Yes. Stripe securely collects your card when you start the 7-day platform trial. You won’t be charged until the trial ends, and you can cancel before then.
Yes. Directory listing and account access remain available without a trial or paid platform subscription.
Your subscription starts automatically at $39.99/month on the card you added, unless you cancel before the trial ends. If you cancel, paid platform features lock, and your account and directory listing remain accessible.
No. We never take a cut. You pay your payment processor’s standard rate and nothing more.
Yes. You are not locked into a long-term platform contract. Your directory and account access remain available if paid platform access ends.
Your website and hosting, online booking, digital waivers and documents with e-signatures, online payments, customer and horse records, any of our apps you use with your business, and a free directory listing. $39.99/month. One price for everyone. Our team will build your website for free, and keeps you on your free trial until it launches. Domains are the one extra, and we sell them at cost: a .com is $11.62 a year.8
Bought separately on monthly billing, the same tools run about $59 to $72 a month. Squarespace Basic ($25), Calendly Standard ($12) and Smartwaiver Basic ($22) come to $59.123 GoDaddy Website Builder Professional ($49.99) with Smartwaiver Basic comes to $71.99.43 Paying a year up front lowers some prices: Wix Core is $29/month billed yearly and includes booking, payments and a form signature field.5 Prices checked October 22, 2026.
Start without the pressure
A credit card is required. You won’t be charged until the 7-day trial ends.