Customer story · Equine massage & bodywork

She outgrew her old app. A week later, her whole practice was in one place.

Ashley Stockbridge runs Bold N Heart Animal Healing, a mobile equine massage and bodywork practice. She switched to Western Web Co. while moving her business from Oregon to Idaho, and got her first website along the way.

Ashley Stockbridge with a dark bay horse in a green pasture
Business
Bold N Heart Animal Healing
Based in
Rathdrum, Idaho
Serves
Northern Idaho, plus quarterly trips to Oregon
In business
About a year and a half
Uses WWC for
Website, booking, forms, clients, reports, payments

The results

What changed, by the numbers.

<5minfor a whole day’s session reports, written in the barn
Day 4her first website went live, on her own domain
64 · 112clients and horses brought over from her old app
$39.99/mofor all of it. Her old app alone was $50 a month.
Ashley Stockbridge with her mare Nikki
Ashley and Nikki

Meet Ashley

Nikki is where it started.

When Ashley’s mare Nikki was diagnosed with DSLD, and then Cushing’s disease a week later, Ashley set out to learn everything she could to help her. That led to kinesiology taping, then her massage certification, then every modality since. The business name carries a piece of Nikki.

Today Ashley is a Certified Equine Myo-Manipulative Functional Therapist and a Certified Equine Kinesiology Tape Practitioner. She works at her clients’ barns, with massage, acupressure, kinesiology taping, Raindrop Therapy and PEMF.

“It is so important to me to not only give an amazing session to my clients and their owners, but also to give good communication and after care.”

Ashley Stockbridge

Why she switched

A growing practice needs more.

Ashley started on her old app when she finished her certifications. It’s the one many bodyworkers hear about as soon as they finish their programs, and she liked parts of it. But it didn’t flow, and the work piled up at the end of every day.

Reports waited until night

Her reports asked for so much detail that she couldn’t write them between sessions. She texted herself notes so she wouldn’t forget, then wrote everything up at the end of the day.

Slow, and buried in menus

The program would bog down, and one note meant clicking through drop-down after drop-down.

Hard on her clients

Owners had a hard time logging in, and a hard time understanding the report once they did.

Support that went quiet

Some answers came quickly. Others took days or never came, and fixes were often still “in the works.”

“As much as I loved having detail, they ended up being too much detail, so the point of the session report got lost.”

Ashley Stockbridge

She asked ChatGPT for an alternative. It pointed her to Western Web Co., and she asked us to build her website the same day.

Her first week

Signed up on a Saturday. Running by Friday.

  1. Day 1

    Signs up

    Asks us to build her website and buys her own domain.

  2. Day 3

    First report

    Sends herself a practice session report.

  3. Day 4

    Website live

    Her first website goes live, on her own domain.

  4. Day 6

    Clients move in

    64 clients and 112 horses come over. Two clients sign forms online.

  5. Day 7

    First visits

    Her price list is set up, and her first visits are booked and paid.

  6. Day 8

    First payment link

    She sends a payment request. Client emails carry her logo.

Her first website

From a Facebook page to her own website.

Before

Facebook and Instagram only

  • No website of her own
  • No one place for her services, packages and prices

After · built free by our team

boldnheartanimalhealing.com

The Bold N Heart Animal Healing home page on a computer The Bold N Heart Animal Healing home page on a phone
About 175visitors in the first 7 days
2 in 3of them on a phone
A form per statesigned online before the first visit

A visit, start to finish

One place, barn to bill.

  1. The owner signs the form for their state, from her website.

  2. She books the visit, with the travel fee already on it.

  3. As the session ends, she writes the report right there in the barn.

  4. The owner gets the report by email, with her logo. No login.

  5. She sends a payment link, or marks it paid.

Before and now

Reports done before she leaves the barn.

TaskBeforeNow
A day’s session reportsWaited until the end of the dayLess than 5 minutes
Where she writes themLater, from text notes she sent herselfIn the barn, as the session ends
Getting it to the ownerDrop-down after drop-down to sendA quick click, straight to the client
Her clientsTrouble logging in and reading reportsOne link in their email, no login
What she pays$50 a month, for her old app alone$39.99 a month, website included
<5 min

for a whole day’s session reports, written before she leaves the barn. They used to wait until the end of the day.

All of it on one plan: $39.99 a month, and her website was built free.

“It is so fast and easy and I don’t miss any notes. Previously, I had to send myself text memos so that I wouldn’t forget.”

Ashley Stockbridge

What people say

Her clients noticed. So did other practitioners.

Her clients

“They absolutely love it, they think it is much cleaner and more professional. And they love how quick everything sends.”

Ashley, on what her clients think
Other practitioners

“So far everyone I have spoken to is super excited to switch over. They run into the same issues that I was having before, or they don’t even have a program that they are using.”

Ashley, on what other practitioners think

Built with her

She asked. We built it.

Reports that say Bodywork

Her reports now read “Bodywork Session Report”, and chiropractors got an app of their own.

Emails with her logo

Every email her clients get now carries her logo, and replies go straight to her.

Discounts on her price list

Her loyalty credit and multi-horse discount come off bills and visits.

A home for her podcast

Paste a YouTube or Spotify link once, and new episodes show on her website.

“They have taken the time to listen to my ideas, brainstorm solutions, and help create something that not only supports my business but will allow me to provide an even higher level of service to my clients.”

Ashley Stockbridge, in her Facebook review

In her words

“This is exactly the kind of innovation and support our industry has needed for a long time.”

Ashley Stockbridge
Bold N Heart Animal Healing · Rathdrum, Idaho

Ashley sitting with a horse lying down in an arena

What’s next

New state. New show.

Ashley is settling into Northern Idaho and still visits her Oregon clients every quarter. Her podcast, The Heart Behind the Horse, is out on YouTube and Spotify, and new episodes show on her website by themselves.

“I will wholeheartedly recommend them to fellow equine professionals!”

Ashley Stockbridge, in her Facebook review

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