Reports that say Bodywork
Her reports now read “Bodywork Session Report”, and chiropractors got an app of their own.
Customer story · Equine massage & bodywork
Ashley Stockbridge runs Bold N Heart Animal Healing, a mobile equine massage and bodywork practice. She switched to Western Web Co. while moving her business from Oregon to Idaho, and got her first website along the way.

The results

Meet Ashley
When Ashley’s mare Nikki was diagnosed with DSLD, and then Cushing’s disease a week later, Ashley set out to learn everything she could to help her. That led to kinesiology taping, then her massage certification, then every modality since. The business name carries a piece of Nikki.
Today Ashley is a Certified Equine Myo-Manipulative Functional Therapist and a Certified Equine Kinesiology Tape Practitioner. She works at her clients’ barns, with massage, acupressure, kinesiology taping, Raindrop Therapy and PEMF.
“It is so important to me to not only give an amazing session to my clients and their owners, but also to give good communication and after care.”
Ashley Stockbridge
Why she switched
Ashley started on her old app when she finished her certifications. It’s the one many bodyworkers hear about as soon as they finish their programs, and she liked parts of it. But it didn’t flow, and the work piled up at the end of every day.
Her reports asked for so much detail that she couldn’t write them between sessions. She texted herself notes so she wouldn’t forget, then wrote everything up at the end of the day.
The program would bog down, and one note meant clicking through drop-down after drop-down.
Owners had a hard time logging in, and a hard time understanding the report once they did.
Some answers came quickly. Others took days or never came, and fixes were often still “in the works.”
“As much as I loved having detail, they ended up being too much detail, so the point of the session report got lost.”
Ashley Stockbridge
She asked ChatGPT for an alternative. It pointed her to Western Web Co., and she asked us to build her website the same day.
Her first week
Asks us to build her website and buys her own domain.
Sends herself a practice session report.
Her first website goes live, on her own domain.
64 clients and 112 horses come over. Two clients sign forms online.
Her price list is set up, and her first visits are booked and paid.
She sends a payment request. Client emails carry her logo.
Her first website
Before
After · built free by our team
A visit, start to finish
The owner signs the form for their state, from her website.
She books the visit, with the travel fee already on it.
As the session ends, she writes the report right there in the barn.
The owner gets the report by email, with her logo. No login.
She sends a payment link, or marks it paid.
Before and now
| Task | Before | Now |
|---|---|---|
| A day’s session reports | Waited until the end of the day | Less than 5 minutes |
| Where she writes them | Later, from text notes she sent herself | In the barn, as the session ends |
| Getting it to the owner | Drop-down after drop-down to send | A quick click, straight to the client |
| Her clients | Trouble logging in and reading reports | One link in their email, no login |
| What she pays | $50 a month, for her old app alone | $39.99 a month, website included |
for a whole day’s session reports, written before she leaves the barn. They used to wait until the end of the day.
All of it on one plan: $39.99 a month, and her website was built free.
“It is so fast and easy and I don’t miss any notes. Previously, I had to send myself text memos so that I wouldn’t forget.”
Ashley Stockbridge
What people say
Her clients“They absolutely love it, they think it is much cleaner and more professional. And they love how quick everything sends.”
Ashley, on what her clients think
Other practitioners“So far everyone I have spoken to is super excited to switch over. They run into the same issues that I was having before, or they don’t even have a program that they are using.”
Ashley, on what other practitioners think
Built with her
Her reports now read “Bodywork Session Report”, and chiropractors got an app of their own.
Every email her clients get now carries her logo, and replies go straight to her.
Her loyalty credit and multi-horse discount come off bills and visits.
Paste a YouTube or Spotify link once, and new episodes show on her website.
“They have taken the time to listen to my ideas, brainstorm solutions, and help create something that not only supports my business but will allow me to provide an even higher level of service to my clients.”
Ashley Stockbridge, in her Facebook review
In her words
“This is exactly the kind of innovation and support our industry has needed for a long time.”

Ashley Stockbridge
Bold N Heart Animal Healing · Rathdrum, Idaho

What’s next
Ashley is settling into Northern Idaho and still visits her Oregon clients every quarter. Her podcast, The Heart Behind the Horse, is out on YouTube and Spotify, and new episodes show on her website by themselves.
“I will wholeheartedly recommend them to fellow equine professionals!”
Ashley Stockbridge, in her Facebook review
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